Roof Topics

Nov 02 2022

New Name: Elevate New Name: Elevate

In June, we announced that our Firestone brand of roofing, wall, and lining system products are adopting a new brand name—Elevate. We also shared that our company will adopt the Holcim name and brand, and our new division will be called Holcim Building Envelope. Rest assured, roofing, wall, and lining products manufactured and sold by Holcim under the Elevate brand name are the same as those previously manufactured and sold under the Fir...

May 26 2021

2021 Market Outlook 2021 Market Outlook

May 14 2021

Importance of Roofing Training Importance of Roofing Training

Staying Ahead of the Game: The Value of Training and Proactive Education With Alain Gonzalez, Isaacs Roofing

May 04 2021

25th Anniversary of UltraPly™ TPO in 2021 25th Anniversary of UltraPly™ TPO in 2021

To serve their communities, commercial buildings must be designed to weather extreme conditions and stand the test of time. Elevate's commercial roofing solutions ensure this happens. They're the definition of durable — able to withstand wear, pressure, or damage — and last decade after decade. In 2021, we celebrate a formulation that hasn't changed for a quarter of a century — Elevate UltraPly™ TPO. Our trademark Thermoplastic pol...

Mar 17 2021

Leadership in Uncertain Times Leadership in Uncertain Times

Leadership in Uncertain Times: Reflecting With Curtis Sutton, Rackley

Mar 16 2021

FM Very Severe Hail FM Very Severe Hail

Hailstorms damage buildings, crops, cars, and more, causing billions of dollars in economic losses. More important than economic losses, however, are people. Whether you're an architect, contractor, building owner, or an everyday citizen, your first line of defense against hail will always be the roof above your head. Designing and building with components that offer the appropriate level of hail protection isn't just smart busin...

Mar 12 2021

FullForce EPDM Seam Strength FullForce EPDM Seam Strength

Are FullForce EPDM Seams Really That Strong? You Asked, We Answered Elevate FullForce EPDM™ isn't your average EPDM roof system. It's the only fully-adhered EPDM membrane to feature a factory-applied adhesive across its entire surface, so there is no need for seam tape or messy on-the-job adhesives. It relies on SecureBond™ Technology, a Elevate adhesive that's now close to seven years old. But you might still h...

Jan 06 2021

Roofing in Winter Tips Roofing in Winter Tips

Many Elevate Roofing Systems make it possible for you to continue roofing through winter. However, no roofing installation is complete without some considerations for the time of year — especially when temperatures start to dip. Cold temperatures change the physical properties of almost every material you work with, plus how products must be handled during the install. Revisit Elevate's cold weather application guidelines and follo...

Sep 30 2020

How long does an EPDM roof last How long does an EPDM roof last

May 23 2019

Spring Roof Inspection Spring Roof Inspection

Spring showers bring…roof leaks? Not how you remember it? Well it’s true and it is especially possible if you skip your spring roof inspection. Winter takes its toll on a roof. Freeze-thaw cycles, heavy snow loads and ice can really cause damage. Even if you live in a warm climate where cold weather damage isn’t a worry, spring is a good time to have your roof inspected so you are ready for the stormy season ahead. If you plan to inspect...