News Release

In June 2022, we announced that our Firestone brand of roofing, wall, and lining system products was adopting a new name — Elevate. Today, we have fully discontinued use of the Firestone brand. Our parent company adopted the Holcim name and brand, and our business unit and products are Elevate.   Rest assured, the roofing, wall, and lining products manufactured and sold by Elevate are the same as those previously manufactured and sold. Elevate-...

NASHVILLE, TENN. (November 9, 2021) - –– Firestone Building Products Company, LLC (FSBP), an industry leader providing trusted commercial roofing and building envelope solutions, today announced the introduction of UltraPly™ TPO Flex SA. This new membrane is an evolution of two products, UltraPly™ TPO SA and UltraPly TPO Flex Adhered, the ost lexible TPO on the arket. While the membrane formulation remainunchanged, and continues to be trusted by ...

NASHVILLE, Tenn. (October 7, 2021) – Tennessee Gov. Bill Lee, Department of Economic and Community Development Commissioner Bob Rolfe and Firestone Building Products officials announced today that the company will expand operations in Nashville.   The project represents the creation of 28 new jobs and a $13 million investment in Davidson County.   Headquartered in Nashville with operations worldwide, Firestone Building Products was recently a...

NASHVILLE, TENN. (August 18, 2021) - Firestone Building Products, LLC (FSBP), has named Jacob Speight vice president of sales, Americas. Jacob joined Firestone in 2015 and was most recently the Executive Director of Sales for the U.S. In his expanded role, he will take on sales leadership for Gaco, Sales Operations, and the FSBP Canada and Latin America sales teams.   ;With more than 15 years of account management and sales leadership, and...

LafargeHolcim successfully closes Firestone Building Products acquisition     ●       LafargeHolcim welcomes the whole Firestone Building Products team of 1,900 employees   ●       Strong outlook for Firestone Building Products in 2021 confirmed with results to date above expectations and encouraging trends ahead   ●       Mi...

● Acquiring industry leader in commercial roofing and building envelope solutions to position it for continued growth ● A milestone in the transformation of LafargeHolcim to become the global leader in innovative and sustainable building materials and solutions ● Strengthening LafargeHolcim’s biggest market, the US, with annual sales to exceed USD 6bn ● Plans to expand in Europe and Latin America to become the global leader in flat roofing sys...

NASHVILLE, Tenn. (October 20, 2020) – Firestone Building Products, LLC (FSBP), an industry leader providing trusted commercial roofing and building envelope solutions, announced its manufacturing plant in Prescott, Arkansas recently celebrated 50 years of operations. The plant manufactures roofing membrane, flashing and seam tape, and is the largest employer in Nevada County with 654 employees.   Originally constructed by Robbin’s Floor Pr...

  The new solutions add to robust roofing and building products set to provide a more complete offering for contractors and roofing professionals NASHVILLE, Tenn. (September 17, 2020) – Firestone Building Products, LLC (FSBP), an industry leader providing trusted commercial roofing and building envelope solutions, launched several innovative products across its family of brands with the recent introductions of GenFlex Seam2Seam (S2S) E...

With continued increase in weather and climate disaster events, it has become increasingly important that roofs be built with resiliency in mind. Firestone Building Products along with other thought leaders have partnered with ERA to publish a report on building resilience. Gain a deeper understanding on how resiliency is defined by the Department of Homeland Security, the ICC and other organizations, and how EPDM contributes to roof resiliency a...

NASHVILLE, Tenn. (April 14, 2020) –  Firestone Building Products, LLC (FSBP) announced the list of top contractors who received designation within the Firestone Master Contractor Program. The industry’s longest running program recognizes the most elite commercial roofing contractors in North America and Latin America.               The Master Contractor Program ...