2003
Introduced a 30-year warranty with the introduction of the RubberGard EPDM Platinum™ Membrane.
2005
Acquired Copper Sales, Inc. and began offering metal roofing products under the name UNA-CLAD.™
2006
Acquired GenFlex Building Products and began offering a second brand of roofing products. Acquisition included a thermoplastic membrane manufacturing plant in Alabama and a product distribution center in Ohio. Unveiled a 30-year TPO warranty with the introduction of the UltraPly TPO Platinum™ Roofing System.
2012
Built Global Technical Center in Indiana, representing a major investment in innovation and featuring capabilities for compounding and prototyping innovative new roofing products.
2015
Developed SecureBond Technology that adheres across the entire roofing membrane, establishing the most powerful bond possible and saving installation time.
2021
Firestone Building Products and Firestone join the Holcim Group.
2022
Firestone roofing systems officially became Elevate, the premier commercial brand of the Holcim Building Envelope division portfolio. With this exciting transition, we continue our commitment to building a safe, innovative and sustainable future by investing heavily in R&D to help solve the challenges of tomorrow.
