Building onwards and upwards
Quality, innovation and reliability have kept us an industry leader for decades. And as we look towards tomorrow, it’s our highest priority to uphold the standards you’ve come to know. The people you trust with your most high-profile projects, our unique global expertise and guidance on how to move forward will always be the crux of who we are, and where we go
Our products
Our History
1980
Introduced our benchmark product, RubberGard™ EPDM, launching us into the commercial roofing industry. Our first RubberGard EPDM roof was installed and warranted.
1983
Opened our first RubberGard EPDM manufacturing plant in Arkansas.
1986
Launched and installed UltraPly™ TPO membranes and entered the thermoplastic roofing market.
1988
Broadened our product offering with the acquisition of Teltex/ICM. Began manufacturing ISO 95+TM Polyiso insulation with six T.S. Industries plants incorporated into our portfolio.
1990
The first European office is established in Brussels, Belgium. The first EPDM roofing membranes are installed in Asia.
1991
Added 45-mil, polyester-reinforced RubberGard membrane to meet worldwide market demand for EPDM.
1993
Introduced the QuicksSeam™ Tape System, revolutionizing our accessory product line.
1996
Expanded our product line to include self-adhered base systems.
1999
Introduced UltraPly TPO and opened our first TPO manufacturing plant in South Carolina.
2005
Opening of our first Asian office in Beijing, China.
2006
Attained a thermoplastic membrane manufacturing plant in Alabama and a product distribution center in Ohio.
2010
The Eastern European Technical Center opens in Bratislava, Slovak Republic.
2012
Built Global Technical Center in Indiana (US), representing a major investment in innovation and featuring capabilities for compounding and prototyping innovative new products.
2014
Acquisition of EPDM producer Giscosa near Barcelona, Spain.
2015
Developed SecureBond Technology that adheres across the entire roofing membrane, establishing the most powerful bond possible and saving time.
2019
Opening of our PIR insulation factory in Heinsberg, Germany.
2021
Firestone Building Products and Firestone join the Holcim Group.
2022
Firestone roofing systems officially became Elevate, the premier commercial brand of the Holcim Building Envelope division portfolio. With this exciting transition, we continue our commitment to building a safe, innovative and sustainable future by investing heavily in R&D to help solve the challenges of tomorrow.
Relationships built to last
Our people and partnerships are the backbone of all we do. That’s why we invest in a highly trained sales network, committed to going above and beyond. Quality is the cornerstone of our comprehensive product lines that include industry-leading warranties. And that’s just the beginning.
A joint pursuit of excellence
Elevate is proud to be part of Holcim’s Building Envelope division, which includes some of the most respected and innovative brands in the building industry. With a presence in 81 countries and 2,000+ employees worldwide, Holcim brands are united behind a shared purpose to build progress for people and the planet.
Our commitment to Sustainability
Our solutions exceed requirements for sustainability. With a proactive focus on participation in LEED/BREEAM to solve collective challenges, our leading research and development facilities support a robust innovation pipeline. From a dedicated team of scientists and engineers focused on new, diverse roofing systems to every plant being ISO 9001 quality certified, we are steadfast in our dedication to supporting future generations with every build.