News Release

May 20 2025

Introducing Mountain Black: Bold Contrast, Timeless Impact Introducing Mountain Black: Bold Contrast, Timeless Impact

Feb 19 2025

Now Available: Expanded AdvantEdge Metal Edge Offering Now Available: Expanded AdvantEdge Metal Edge Offering

February 19, 2025 We’re excited to announce an expansion to our Elevate AdvantEdge portfolio of edge metal, bringing you a wider variety of high-quality solutions to provide superior perimeter protection, performance, and visual appeal in your commercial roofing projects! With the addition of these new products, our expanded lineup offers tailored solutions to fit a wide range of roofing needs, from seamless edge terminations t...

Jan 16 2025

Introducing Twin Jet Y Introducing Twin Jet Y

We’re excited to introduce Twin Jet Y, the industry’s first* FM-approved spatter pattern adhesive in canisters for board-to-board applications! Elevate Twin Jet Y is a superior solution formulated for maximum efficiency, versatility, and sustainability. This two-component, LVOC, low-rise polyurethane adhesive is designed for attachment of Elevate insulation and Elevate XR (fleece backed) membranes to approved substrates, per Elevate spe...

Nov 21 2024

2025 Elevate Excellence Awards 2025 Elevate Excellence Awards

Open to all Elevate Licensed Contractors, this opportunity is for Elevate-warranted projects completed between January 1, 2024, and December 31, 2024. Don’t miss out on this chance to shine a spotlight on your best work, receive industry-wide recognition, and enjoy exclusive rewards! How to Enter: Ensure Your Project Meets the Requirements: Confirm that your project is complete and meets all eligibility criteria. Only Eleva...

Oct 31 2024

Introducing Elevate MAX PVC and MAX PVC XR Roofing Systems Introducing Elevate MAX PVC and MAX PVC XR Roofing Systems

May 01 2024

Celebrating the Opening of New LEED-Certified Facility in Salt Lake City Celebrating the Opening of New LEED-Certified Facility in Salt Lake City

We are thrilled to announce the grand opening of our new state-of-the-art manufacturing and distribution center in Salt Lake City, Utah! This facility marks a significant expansion of service to the western U.S. and Canada markets, and embodies our commitment to customer-focused improvements and sustainability. The opening of our Salt Lake City plant represents the newest addition to our ongoing series of investments fo...

Mar 29 2024

Elevate Canada 35 Year Anniversary Elevate Canada 35 Year Anniversary

Mississauga, ON (May 2, 2024)— Elevate, a leading brand in the Canadian roofing industry, is proud to celebrate 35 years of collaboration, partnership, and community. Since 1989, Elevate has been at the forefront of delivering reliable and robust commercial roofing solutions across Canada with the support of dependable distribution partners and licensed contractors. A Journey of Milestones Over the past 35 years, Elevate has ach...

Mar 29 2024

Our Name Evolves, Our Quality Endures Our Name Evolves, Our Quality Endures

In June 2022, we announced that our Firestone brand of roofing, wall, and lining system products was adopting a new name — Elevate. Today, we have fully discontinued use of the Firestone brand. Our parent company adopted the Holcim name and brand, and our business unit and products are Elevate. Rest assured, the roofing, wall, and lining products manufactured and sold by Elevate are the same as those previously manufactured and sold. Ele...

Mar 11 2024

2024 Master Contractor Program Award Recipients 2024 Master Contractor Program Award Recipients

NASHVILLE, Tenn. (March 11, 2024) – Elevate™, a premier brand of roofing and lining systems, announced the 2024 recipients of its Master Contractor program, which recognizes the most elite commercial roofing contractors in North America and Latin America. Elevate announced the 2024 recipients in Puerto Rico as part of the annual Master Contractor celebration. All Elevate Red Shield™ licensed contractors are automatically eligible for the...

Feb 02 2024